What Nigel Slater says about veg boxes
Updated: Mar 4
Many years ago, long before we had our own veg box business, Chris had one favourite cook book that somehow it got lost when we moved to Australia to live. Back in the UK a couple of years ago, after much fruitless searching for our own copy, we finally picked up a 2nd hand copy. We've used it since, and still love it, although have a few others we also love now too.
We had never read it cover to cover though (so many recipe books, too little few minutes in the day) and only the other day came across this paragraph for the first time. We found it quite incredible how well he sums up exactly how we feel about our boxes and we wanted to share his thoughts.
So, from Nigel Slater's fab book 'Appetite' (first published in 2000):
'One system I have used for several years now is the organic box scheme, a weekly delivery of organically grown fruit and vegetables that turns up rain or shine on my doorstep. The contents are a mystery until I dig down into the bag, but they are always seasonal, and as locally grown as possible.
I recommend such schemes to anyone who hasn't tried them, though it must be said that some are better than others. I use it as a blueprint for the week's eating, moulding my cooking around what comes out of the bag. It is rather like going to market, but where someone else has done the difficult bit deciding what to buy and how to get it home. The downside can be that if you don't like, say, pumpkin or beetroot, you are stuck with them just because they happen to be in season. If your family is a bit picky, you may find this system doesn't work for you.'
One of the things we talk about to new customers is whether they have ever had a vegetable box in the past, and, if not, whether they are up for this potentially new way of thinking about food. When we were box customers ourselves, before taking on the business, it was certainly a change we were very aware of - and took a while to get used to. Instead of thinking 'what do I want to eat today/this week' the question becomes 'what do we have to work with' and then from that, what do we want to use in our next meal.
For us this was a bit of eureka moment when we realised that our habits and behaviour had changed. And we know some of our customers feel the same. We could never go back to not having a box now. If you've thought about it but not sure you can do it, get in touch and we'll help.